1300 Numbers Track your Advertising Response
If the only thing you’re using your 1300 number or 1800 number for is to answer incoming calls, you’re missing out! One of the major benefits of 1300 numbers and 1800 numbers is their powerful in-built reporting options. Call details such as who is calling, when they’re calling, where they’re calling from, and the length of each call can help you to measure the success of your different marketing campaigns and channels.With so many different things on the go, it can be difficult to work out which one(s) are providing the best results and return on investment (ROI). One easy way to do this is to use a unique 1300 number or 1800 number with each marketing channel and campaign. That way you can quickly see the results that each initiative is achieving. Of course, you can always take the time to ask everyone who calls where they heard about you. But that takes time and effort, is not always accurate, and can take the focus away from the purpose of the call. By using the reports that are already available through your 1300 number or 1800 number provider, you save time, the call stays on focus, and you obtain accurate information about the source of every call.
Multiple marketing channelsMost businesses use multiple channels to get their message out there, including things like
- email newsletters
- search engine marketing
- pay-per-click online advertising
- social media (e.g. Facebook and Twitter)
- press releases
- newspaper advertising
- radio and television advertising
Measuring your resultsMany businesses set up custom landing pages on their web site for individual marketing channels. By using unique 1300 numbers or 1800 numbers for each channel, you can see at a glance not only how many people visit your web landing page, but also how many of them take the next step and pick up the phone. You can then measure the number of calls against your conversion rate to measure the true effectiveness of your campaign. For radio and television ads, the reports show you the time of day that people are calling and the locations from which they’re calling. This helps you to measure the effectiveness of your campaigns (and to tweak them if necessary). You also learn about your demographics by measuring what does and doesn’t work in different areas. These reports also show you details about calls that are missed (not answered), which can help you to make sure you have adequate resourcing in future to handle all of the calls that come in through your wildly successful advertisements! You can also include different 1300 numbers or 1800 numbers with each one of your online marketing channels (including advertisements, blogs and social media) to measure how each one is performing. Being able to see call details including the date and time, length of call, and location of caller, helps you to track, measure and refine your marketing efforts:
- Compare how different channels and campaigns are performing by seeing how many calls each one generates. Compare that against the time, effort and cost put into each channel to measure its ROI.
- Measure how different campaigns work in different geographic areas. Do you need to “tweak” your campaign in areas where response is lower?
- What days and times are you receiving most calls? Is your marketing dollar being spent at the times that are most effective for your radio and TV advertising?
- When are you missing calls? Are there times of the week when you should be adding extra staff (or sending your overflow to a call answering service) to handle large call volumes?
- How many calls are sales or sales leads? A good measure is to look at the length of each call. Typically, the longer the call, the better.