From calls to cash: How to convert callers into paying customers
One would think that online shopping would become the preferred sales channel. But how often do you actually complete a purchase online? If you’ve done the whole process and skipped on clicking check out, you’re not alone. Google’s latest research shows that 61% of mobile searches result in a phone call. It comes as no surprise that the human factor still plays a vital part in the customer experience. In fact, studies show that inbound phone calls are up to 15x more likely to convert into a sale than a web deal. Isn’t that enough reason for you to put some real thought into your phone conversion strategy? To help get you started, here are some tips on how to convert more callers into paying customers.