5 communication tips for growing your business
Expansion is every business owner’s dream. Nothing beats the feeling of accomplishment that comes from realising you need more hands and go bigger. But more than celebrating this feat, it is vital to be aware of all the responsibilities that come with a growing enterprise.
To ensure steady growth, here are five tips to keep you on track to success.
Focus on what you know
Expansion can be very overwhelming. You may want to explore new markets and add all kinds of products you can think of. Don’t be tempted to be a jack of all trades, master of none. Focus on what you know and do it well.
Build strong relationships
This applies to both your customers and vendors. Trust is a must for the long term viability of any business. Healthy relationships with your vendors mean getting the best quality services for the lowest prices. For your customers, trust guarantees more returning business than one-off sales.
Having a warm and friendly voice to answer their calls when you’re unable to pick up makes a world of difference. A live answering service, instead of a recording, shows them that you value their time and want to attend to their enquiry quickly.
The most crucial step in the transition from sole tradie to a small business is training your staff. Along with more people come the realisation that you can’t micro-manage every aspect of operations. Learn how to delegate. Hold your staff accountable for their own tasks and equip yourself with tools such as a hosted phone system that allows them to work independently while staying connected. All this despite limitations on location.
Concentrate on quality
Sometimes the desire to grow quickly can cause quality to suffer. This is not what you want in the long run. If you interact a lot with customers over the phone, call recording is something you should consider. Review conversations to give you an insight on how much your staff abide by the set business processes, and reward good behavior. Mistakes can then be used as an opportunity for training.
Go slow and steady instead of rushing and cutting corners. Grow wisely by spending prudently. Invest in tools such as a hosted phone system that is both scalable and portable—perfect for growing businesses. Business VoIP is a good choice for small businesses looking to get the features of a professional business phone system without the hefty price tag. Add or reduce the number of lines depending on your needs without the need for costly installation and maintenance.
To learn more about the right communication tools for business growth, call us up at 1300 ALLTEL or visit us at www.alltel.com.au.