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Brand awareness and market perception is very important to me and to be able to assist when I was just operating from a room in my home helped a lot.
— Matthew Newton | Newtone Entertainment
Do clients have an easy and convenient way to get in touch with you?
In an industry where bookings are everything, opening multiple lines of communication is vital. Having a memorable number and making it simple to deal with your business sets you apart from competition and opens up new opportunities to gain referrals.
How do you cope with constant travelling and long hours?
Going on practice, events, or meetings can mean hopping between cities and video conferencing at odd hours. While each of these require your undivided attention, it’s necessary to remain easy to contact whenever you are needed. Make sure you have access to important messages and documents, so can conduct your business any time.
Do you have the right information to make important business decisions?
Whether you’re advertising a game, a play, or any event, it’s important to know which of your campaigns are making ROI and which are not. By having the information on hand, you can divert resources to the channels which are proving effective, saving you money in the long run.
How do you project a professional business without a physical office?
Not everyone needs a corner office in a major CBD to make it in the sports and entertainment industry. However, this doesn’t mean you don’t have to present yourself as a credible and trustworthy professional. Exceed expectations by delivering a high level of customer service with tools you can use at home or on the road.
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