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Little did they know that I am a one-man band working out of a little office in the Inner West.
— John Baylouni | One Agency
Are you often passed up as ‘too small’ to get the job done?
Breaking into any industry is hard, especially when you’re starting from the ground up. Building trust and gaining credibility takes a lot of time and effort. So when it comes to branding, using your home number and address doesn’t help build your case as a reliable business.
Is keeping your overhead costs low a constant concern for you?
Most start-ups are built in garages, spare bedrooms, and kitchen tables. But even without the luxury of spending thousands of dollars on legacy phone systems and fancy espresso machines, entrepreneurs like you must always be on the lookout for creative ways to deliver big service without going over budget.
Do you have a hard time making important business decisions on your own?
As most startups and home offices are run by a sole operator, every decision rests upon your shoulders. You will need to gather customer information, and use it to track your progress against your goals and determine which marketing campaigns are making ROI.
Are you taking on too many things at once?
New businesses are built upon a combination of long hours and sleepless nights. As your business takes off, finding time for yourself, let alone friends and family becomes more difficult. However, not making time for your personal life can also take a toll on your productivity and creativity.
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