Making informed business decisions with call analytics
Remember that page full of graphs and pie charts that you get with your phone bill? How many times have you actually sat down and read your call detail report? Have you ever thought of using it to predict customer behavior in order to gain competitive advantage in your industry? Although readily available, most entrepreneurs make the mistake of ignoring this data and failing to apply it to their business processes. Call analytics involves the use of gathered call information to make relevant, accurate, timely and smart decisions that increase your business’ productivity and profitability. Reports typically include the origin, time, duration, and peak days/hours of phone calls. To fully utilise this source of information, here are some practical applications of call data in increasing sales.