I’m gonna say I’m old-fashioned here—but I think a task list. I’m a little bit religious when it comes to a task list. I always make sure that I clean out yesterday’s task list and whatever I’ve transferred across to today, I put it on top of the list.
Also, I don’t like writing things down on notepads. Because you write on your notepad, you leave your desk and you go home, and you forget what that note was all about.
There are online notepads, free tools that can also share those task items and delegate them with members of your team. Tapping into resources that are online and looking at your business as if you’re a customer.
We call it mystery shopping, where you test your own services. You see how long it takes to apply or sign up, or what hoops you have to jump through to become a customer or buy your product.
I really think a lot of people get stuck in their own little world and they need to look into how convenient it is, from a customer’s point of view, from the outside looking in. People need to transact with you in an easy way. If you’re harder than the next guy down the road, you don’t have a unique service offering as far as I’m concerned.