Who you gonna call? | Call tracking software and why it will work for your business

Samuel Howieson
Samuel Howieson

Don’t get haunted by the missing data on your inbound numbers.

When you look at all the ways the Internet (and by extension social media) has changed businesses, it’s easy to lose sight of the fact that inbound calls are still the most reliable conversion generator in your business’ marketing strategy.

In fact, according to MarketingLand, calls have an average conversion rate of 30 to 50 percent, compared to a measly 1 to 2 percent for clicks. What’s more surprising is that they’ve also determined that a total of 84% of business calls can be attributed to online and mobile marketing channels.

You might be asking, “What does this mean for my business?”

It means that now more than ever, you need to understand what really gets people calling your phones. Typically, you won't get much call data beyond who individual callers are or why they’re calling, despite a wealth of information being readily available.

A call tracking solution like our Analytix platform can let you uncover the untapped data points that will help you make better calls in the long run. Read on to discover exactly why call analytics software will work for you.

Contact trace your calls.

Massive global change and trends have driven business to shift further towards digital and remote business. There’s also been a large increase in call volume due to looser lockdown restrictions.

With call analytics, you can take advantage of this, and get better insight into your callers’ needs and behaviours. It allows you to see which marketing campaigns or pages your callers are more likely to have interacted with before tapping on your business’ phone number.

Remember me?

When someone calls your business, you want to know what nudged them to pick up the phone, why they’re calling, and how you can serve them better. With call analytics, you can assign every potential customer a unique ID that lets you identify them with every returning call.

You can even gain access to previous call data, letting you quickly identify how to address their concerns.

It’s all about the experience.

In addition to this, you can also use a call tracking platform’s recording features to discover the conversations that lead to results. You can identify your sales & customer support teams’ best practices, as well as point out what needs improvement. You can even review missed calls, and make sure every customer gets reached out to.

By integrating them with other CRM tools, you can ensure a fine-tuned and personalised experience for every caller.

Ultimately, call analytics is there to provide you data that bridges the gap between your online marketing campaigns, and the offline phone calls you receive. It can help you ensure you’re spending your money on the right things, and connect with customers in a more meaningful, personal way.

Ready to start tracking calls? Go with Analytix.

If you’ve decided that a call tracking platform is right for you, look no further— Alltel’s Analytix platform is ready to meet your needs. With Analytix, you can eliminate the guesswork from your phone leads, and make the most of all the opportunities they can bring in. It comes not only with automated call tracking features, but also smart call processing, one-click CRM platform integrations, and easy SMS management. Drop us a line at 1300 255 835 or click here to learn more about Analytix.

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